A compelling vision, clearly stated, is key to earning and maintaining trust.
Today, it’s more important than ever for institutions to communicate their value – to the public and to budget holders alike. We’ve guided a variety of government bodies through the process of defining their value – and declaring it with a bold, modern brand.
Whether it’s a newly formed department looking to embody its mandate, or an agency rediscovering its reason for being as it goes through change, we find the clearest, simplest and most inspiring way to articulate the core value of the organisation. For organisations that need it, we can translate that central idea into a visual identity, every element of which helps to reinforce their value.
A Redhouse brand is modern, creative – and also practical. We liaise with in-house designers and communicators and design a brand they can implement day-to-day with the tools already at their disposal. Through interviews and workshops with leaders, staff and stakeholders, we bring everyone along on the journey – creating buy-in for the brand as we go.