Welcoming Brand Vista and Schwa to Definition Group

We are delighted to welcome brand strategy and experience consultancy Brand Vista and Schwa, a leading specialist in tone of voice, to Definition Group. The two consultancies will sit alongside Redhouse, TopLine Film, W&P and Definition Agency, bringing the Group’s revenue to £10m and adding a Manchester office to its bases in Leeds and London.

Brand Vista – rated by the Financial Times as one of the UK’s leading management consultancies in 2022 – was founded in 2000 and specialises in brand strategy and the alignment of customer and colleague experiences. The company’s portfolio of clients in the international leisure and hospitality, retail, built environment, charity and B2B sectors includes David Lloyd, Merlin Entertainments Group, Greene King, Places for People, Iceland, Fiat Agricultural and Yorkshire Cancer Trust.

Founded in 2017, Schwa is a team of writers, trainers and psychologists who use tone of voice and behavioural science to help organisations engage better with customers and colleagues. The company uses language to improve business performance, with clients spanning large corporates and global groups including BT, John Lewis, Marks & Spencer, Network Rail, PepsiCo and Sony Music.

The enhanced service lines expand Definition Group’s insideout communications™ delivery model for major brands, business leaders, member organisations and government bodies. They boost the group’s ability to deliver a broad range of services across the brand strategy, experience and communications spectrum, enabling organisations to enhance their reputations and deliver business growth.

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