Creative thinking and strategic perspectives

Featured Story

Definition Group announces single brand

Definition Group, one of the fastest growing brand alignment groups in the UK, has announced it will be uniting its eight brands under a single name - Definition – in a move set to better align its services and support its continued plans for expansion.

Brick by brick: the story of LEGO’s incredible rebuild

Go back to the basics and remember what made you successful in the first place.

Leaders: useful, but no substitute for brand

To keep moving in the right direction, a brand needs to be bigger than one person. This means you, CEOs.

We’re working with Guinness World Records!

We will be designing a new look and feel that aligns with their mission to inspire a sense of wonder.

ChatGPT is an unoriginal writer but a perceptive critic

ChatGPT is valuable for brands producing online content, but not in the way you think.

Why strategy always comes first

Creativity and creative ideas don’t spring from nowhere. They need fertile soil to take root in. For us, that means research, insight, and strategy.

Three and a tree

No two universities are the same. But you wouldn’t guess that from their photo libraries. The issue is so pronounced that the higher education sector has given it a name: “three and a tree”. And it’s something other sectors suffer from, too.

How to know it’s time for a brand refresh

Business-critical assets and publications are the canaries in the coalmine of brand. When these assets drift off-brand, it’s a sign that your organisation is losing confidence in its brand.

Does insight want to be free?

Insight and expertise are the foundations of many brands. It’s important to convince potential customers you have them – and that means giving some away for free.

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Our thinking

Creative thinkers can’t help but wonder. Strategic people write those ideas down. They’ll come in handy one day – if not to us, then maybe to you.

Featured Story

Definition Group announces single brand

Brick by brick: the story of LEGO’s incredible rebuild

Leaders: useful, but no substitute for brand

We’re working with Guinness World Records!

ChatGPT is an unoriginal writer but a perceptive critic

Why strategy always comes first

Three and a tree

How to know it’s time for a brand refresh

Does insight want to be free?

What we do

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Visit

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Featured Story

Definition Group announces single brand

Brick by brick: the story of LEGO’s incredible rebuild

Leaders: useful, but no substitute for brand

We’re working with Guinness World Records!

ChatGPT is an unoriginal writer but a perceptive critic

Why strategy always comes first

Three and a tree

How to know it’s time for a brand refresh

Does insight want to be free?