Queen Mary University of London
Strategy campaign

Hidden strength

Even though it’s one of the best universities in the world for research, Queen Mary University of London isn’t one of the best known.

A new 10-year strategy aimed to change all that. The strategy set out how Queen Mary would build on its great strengths – the foremost being its commitment to diversity of ideas – and use them to launch itself to greater public recognition.

A future to be proud of

To launch a visionary strategy, you need a visionary campaign.

Taking inspiration from the strategy’s ambitions, our campaign paints a vivid picture of the future Queen Mary aspires to create. Bold headlines describe a brighter 2030 for Queen Mary, its stakeholders and society, inviting audiences to investigate the university’s plans and values more closely.

Colourful and distinctive, the campaign’s visual style uses 20 different gradient colour combinations to signify change, progress and Queen Mary’s core strength: the diversity of ideas and viewpoints.

Staying power​

The strategy and the campaign launched with a bang. A prestigious launch event at the Victoria and Albert Museum saw luminaries of higher education, government, research and the media immersed in interactive exhibits, showcasing academic work that exemplifies the themes of the strategy: excellence in research and a belief in the power of diverse ideas.

A series of ambitious campaign activations are planned to keep the strategy, and Queen Mary itself, in the public eye throughout the 10-year life of the strategy.

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