Since its launch, the PSR had moved from being a sub-brand with the personality of a start-up, to being a fully operational, pioneering, strong and collaborative regulator.
The original brand linked strongly to the FCA, but the PSR had found its feet and its voice since then. It needed a new brand that was all its own – to reflect and build on the reputation it was busy building with the people it regulates.
We conducted research, focus groups and workshops across the organisation to develop a fresh, up-to-date brand strategy and visual identity.