Local strength, global ambition
At the core of GFX Prime’s brand DNA is a simple, powerful offer that unites all its products and services, teams and divisions: GFX Prime is the bridge between Ghana’s fast-growing market and the global financial markets.
We delivered a brand with a spacious, modern look and feel that clearly expresses this idea. At the same time, we rationalised the bank’s brand architecture, bringing sub-brands back under the umbrella of GFX Prime. From many loosely related offers to a single, powerful bank offering a wide range of services.