In a nutshell
A strikingly modern brand for a proudly Greek production company seeking global collaborations.
Project
- Rebrand
Sector
- Culture
Services
- Research
- Brand definition
- Brand expression
About Argonauts
Argonauts are a film and TV production company on the rise. A co-production with acclaimed director David Cronenberg gave the company an opportunity to raise their profile and promote their services to the giants of screen and streaming.
In their home market of Greece, Argonauts had a reputation as a pillar of the industry – able to find crews, sets and locations in the most challenging of circumstances.
Outside Greece, though, it was harder for potential partners and clients to get a good sense of the company. The Argonauts brand needed to work harder to communicate what made the company great.
Team workshop
In an online session run entirely in Greek, we brought the Argonauts crew together to dive into the company’s strengths, personality and selling points. They already knew exactly how to sell the idea of shooting a production in Greece; with a series of creative exercises, we uncovered how to sell the benefits of shooting with Argonauts.
Target audience interviews
We went one-on-one with decision-makers at Netflix and Warner Bros to discover what they look for in a co-producer or production services partner – and what could swing the decision for a company like Argonauts.
From insight to execution
To land big co-productions, you need a creative vision to match your prospective partner’s. We helped Argonauts define their core belief: that the world is better in widescreen – film and TV have the power to expand how people see the world.
When big international producers shop for production services – where a company like Argonauts works as a supplier, rather than a co-producer – they’re looking for someone who can make things happen in their home market. To fulfil that need, we focused on positioning Argonauts as a leading force in Greek media.
Argonauts see themselves, less as employees of a company, and more as a team of proudly Greek storytellers. Their name springs from Greece’s culture of journeying myth-making. We delivered a visual identity that celebrates this heritage and forges ahead into an exciting future.
Normally we say your brand is more than just your logo, and normally we’re right.
But in the world of film and TV production, a company’s logo is often the only element of the brand most people will see – in the credits of a trailer, poster, programme or movie, usually alongside the logos of several co-producers.
So while the logo still isn’t the be-all and end-all of the Argonauts brand, it does carry a lot of weight.
Designed to evoke the billowing sail of a questing ship, the logo is equally striking when static or animated, and equally recognisable whether it’s filling an IMAX screen or sitting in the corner of a poster.
The Argonauts logo is the figurehead of a powerfully cinematic brand. Bold typography and dynamic layouts give print and digital materials a level of impact on par with widescreen and surround sound. And an earthy colour palette anchors everything in realism – framing Argonauts as a company that promises big and delivers every time.
“As well as an unforgettable look and feel, Redhouse provided us with the necessary tools to talk about ourselves and shared the ideas and values of our work.”Maria Laskaridou, Producer at Argonauts Contact us Contact us
Culture sector
Culture is our most rapidly expanding area of work. In Redhouse, more and more companies are finding a partner whose brand work matches their cultural output for creativity.