Normally we say your brand is more than just your logo, and normally we’re right.
But in the world of film and TV production, a company’s logo is often the only element of the brand most people will see – in the credits of a trailer, poster, programme or movie, usually alongside the logos of several co-producers.
So while the logo still isn’t the be-all and end-all of the Argonauts brand, it does carry a lot of weight.
Evoking the billowing sail of a questing ship, the logo is equally striking when static or animated, and equally recognisable whether it’s filling an IMAX screen or sitting in the corner of a poster.
The Argonauts logo is the figurehead of a powerfully cinematic brand. Bold typography and dynamic layouts give print and digital materials a level of impact on par with widescreen and surround sound. And an earthy colour palette anchors everything in realism – framing Argonauts as a company that promises big and delivers every time.