Telling the right story
When your company auto-enrols you into a pension scheme, the default option is by NEST (the National Employment Savings Trust).
It’s a sophisticated, high performance pension – but not everyone realised that at first. They heard “default” and made assumptions.
The pension fund
NEST asked us to tell their story clearly, with a content strategy that shows what a good choice a NEST pension represents.
Our programme of brand-led articles, tweets, animations and infographics highlights the real sophistication and flexibility of the NEST offer, from their ground-breaking investment methods to self-managed pensions.
Confirming that the NEST offer is anything but basic.