The Government Office for Science (GOS) asked us to develop a strategy for stand-out brand communications.
It’s their duty to provide the UK Government with the scientific evidence that enables the best-informed decisions. For GOS, presenting information in a no-nonsense and engaging way is top priority.
Delivered to achieve impact
We created a bold, contemporary brand language based on clear and confident typography, vibrant colours, and an editorial tone of voice that makes scientific evidence the hero.
Our brand strategy acts like a springboard for what GOS need to do on a daily basis – clear, in-depth evidence that is aligned with precision for maximum accessibility.