Local strength, global ambition
Having established itself securely in its home market of Ghana, GFX Prime had its sights set firmly on the world’s biggest financial markets.
This ambitious investment bank asked us to support its transition from local to global player with a brand that can compete on the world stage.
We delivered a spacious, modern brand that clearly expresses a simple, powerful offer: GFX Prime is the bridge between Ghana’s fast-growing market and the global financial markets.
Unfazed by the distance, we remotely trained and equipped GFX Prime staff to lead workshops and discussions to define the bank’s personality and ambitions for the future.
We picked up and ran with the findings to define a vision, mission, values and brand story. Developed with the involvement of all GFX Prime staff, from founder to market analysts, these underpinnings give the brand a clear shape, structure and direction.