In a fast-moving, intensely competitive market like the UK energy sector, it can be hard to stand out, even as one of the Big Six. That’s why a strong brand is critical.
We’ve helped EDF Energy engage customers, stakeholders and staff with campaigns that build on the values that make the company distinctive: expertise, sustainability, and community.
EDF Energy’s expertise enables the company to be a trusted partner, offering business customers the expert insight and advice they need to make the most of their energy.
Talk Power is a critical part of brand engagement at EDF Energy: a multichannel content marketing programme aimed at energy managers and finance directors in large businesses. Based on the B2B team’s expert insights, it explains what’s going on in the energy sector and how buyers can enhance their businesses.
Redhouse helped develop the strategy that joins all the sales and marketing elements together. And for over three years, we have helped create dynamic content, from blogs to infographics, that engages the target audience and positions EDF Energy as a thought leader.
EDF Energy’s expertise is matched by its focus on sustainability. We re-designed their annual Sustainability Report to bring core brand messages to the fore, with spacious layouts, clear graphics and interesting case studies to increase stakeholder engagement.
Keeping employees in the know reflects EDF Energy’s emphasis on community. For over ten years, we have designed and produced their staff magazine Connect, in print and online. A multiple award winner, Connect is an unmissable read for everyone from the CEO to the operatives out in the field.