Learn from notable brands in your sector and beyond

The Brand Report is your regular review of brand insights and actions. In each issue we turn our attention to a different sector, analysing a notable selection of brands in search of best practice to celebrate – and great opportunities for ambitious brands to seize, whatever sector you’re in.

The Brand Report looks at the five key aspects of effective brands: clarity, differentiation, visual identity, engagement, and cohesion. A brand that delivers in all five areas is one that will provide value for the organisation, its audiences … even the world.

Issue 2:
Financial brands

The UK’s world renowned finance sector is founded on trust. Issue 2 of the Brand Report examines how financial services organisations are using their brands to build and bolster trust in a changing economy.

Long established brands are working to celebrate their heritage while modernising their services. And a recent generation of disruptors are handling the transition to the mainstream. Download the report for full details of these and other significant trends.

Issue 1:
Higher education brands

UK universities are under pressure from students to provide value for money, and from the government to improve teaching quality. Issue 1 of The Brand Report investigates how universities’ brands are coping with the sector’s evolving priorities.

Some universities are still adjusting to communicating like businesses, instead of like institutions. Meanwhile, others are ensuring growth and success by investing in building global, inclusive brands. Download the report for full details of these and other significant trends.

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