A strategic merger.
An exciting new brand.
Space. The essence of the Blueleaf story. And the essence of its new brand.
Formed when two of the UK’s leading healthcare providers merged operations, Blueleaf can provide everything a care home requires, from cleaning products to furniture to interior design to business consultancy.
Which means Blueleaf offers their customers a uniquely precious commodity. Space.
Space to care
We developed Space to care to join up all the elements of the company ethos and approach, connecting their products, people and services in a single, unified brand idea.
It provides a clear graphic identity to contain all the company’s services and values. It gives staff a powerful brand story to communicate and deliver on.
And it lets customers clearly understand why they should choose Blueleaf.
In 2020, the Transform Awards Europe highly commended the brand in the ‘best visual identity from the healthcare and pharmaceuticals sector’ category.