A strategic merger.
An exciting new brand.
When two of the UK’s leading healthcare providers merged their national operations, the challenge was to create a brand that would turbocharge their launch and future existance. There was a sense of excitement within the team and the care sector about how their combined expertise would help deliver the best possible care.
Space to care
We spent some time with people from across the business, finding out what was special and different about this newly formed care sector leader.
After combining those findings with a sector and competitor analysis, we discovered that the breadth of expertise within the company is set up to really make care providers’ lives easier. We used this insight to create a unique company purpose – Space to care.
A clean and spacious brand language
Space to care joined up all the elements of the company ethos and approach, connecting their products, people and services on a single, unified belief system. Something for their people to get behind, and a way for customers to quickly understand the benefit of working with them.
We used it to create a clean, spacious brand language and system for a business handling everything to do with the space where care takes place.